Trovon C. Williams is Senior Vice President of Marketing and Communications, responsible for the planning, development, and implementation of all marketing and communications strategies, branding, and public relations operations for the Association. Trovon has over 15 years of experience leading award-winning marketing, communication, and brand development initiatives in the technology, higher education, and government industries, both domestically and internationally.
Trovon spearheaded the NAACP's award-winning #WeAreDoneDying campaign in 2020, which shed light on underlying injustices in the United States' healthcare system while offering interactive content that prompted state politicians to act. Williams was also instrumental in the creation of "Hey Black America", a television series co-produced by the NAACP and TV One that examined how protest may serve as a springboard for advancements in education, housing, and democracy.
Trovon worked as Chief Marketing Officer at Perfecta prior to joining the NAACP, where he oversaw the company's global marketing and communications initiatives and brand transformation from a government-focused product to a commercial enterprise service offering. Trovon previously worked at the College of Southern Maryland as the Executive Director of Marketing and Communications. Additionally, he has held senior marketing and communications positions with Iridium Communications, Citrix Systems, and the Bureau of Alcohol, Tobacco, and Firearms.
Trovon was born in Alexandria, Virginia, and graduated from Hampton University with a bachelor's degree in marketing. He also possesses a master's degree in business administration from Stratford University. Trovon was inducted into Hampton University's "Top 40 Under 40" Alumni Society in 2017 and was also named a 2021 PR Week "Top 40 Under 40" award recipient. He is a member of the Forbes Communications Council and the American Marketing Association, as a proud member of Alpha Phi Alpha Fraternity, Inc. member.
- Title: Advocacy Has One Direction: Forward
Description: Nonprofits and advocacy organizations have been confronted with the necessity of transformation over the past several years in order to remain viable and effective. We take a close look at how nonprofit organizations and their leaders have evolved in order to meet the communications, technology, and authenticity demands of the 21st century. You will hear from Trovon Williams, Senior Vice President, Marketing and Communications with the NAACP, as we discuss the importance of strategically leveraging technological advancements and how organizations have reinvented themselves in order to take their brands to new and unimaginable heights.