J.W. Arnold, CAE, CNP, Fellow PRSA, has more than 25 years experience consulting for regional, national and international nonprofit, membership and trade associations. His clients have included Rotary International, North American Association for Environmental Education, Direct Marketing Association, National Academy of Education, National Musical Arts, White House Historical Association and the Sustainable Energy Institute. A Fellow of the Public Relations Society of America (PRSA), his expertise is in strategic communications, marketing and membership.
Arnold founded The Consulting Life coaching program, the Consultant's Business Boot Camp, and the National State of Indie Business Survey for the PRSA Independent Practitioners Alliance. He has also served as interim executive director for several 501(c)3 organizations and worked closely with consultants, agencies and vendors as a client. Arnold has presented at national and international conferences, including PRSA, American Association of Port Authorities, American Guild of Organists, American Society of Association Executives, and Rotary International.
- Title: The Three Cs for Success: Make the Most of Your Pro Bono Partnerships
- Description: Nonprofit organizations often engage outside agencies, consultants and vendors on a pro bono basis for short- and long-term projects. These complicated relationships usually work just fine, but often, they do not. In this fast-paced, engaging presentation, an award-winning consultant with more than 25 years of experience will utilize case studies to demonstrate the common challenges faced by the staff charged with managing creative agencies and consultants, as well as introduce the Three Cs for success: Communication, Contracts, and Collaboration. Participants will learn tips to set clear expectations (RFP) and identify the right agency or consultant for their project; take away a clear 10-point letter of agreement (Contract) that will maximize outputs and quality from their vendors; and be introduced to four collaborative protocols to improve communication and productivity. Most importantly, they'll learn how to ensure a win-win relationship for both the organization and the vendors who are donating their services.