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Written by: Miles Bilka, CNP
July 9, 2025 | 6 min. read

When Arika Wells, CNP, MPA, moved to Tucson, Arizona in 2002, she didn’t expect to stay long. She had just graduated from the University of San Diego, where she earned the nationally recognized Certified Nonprofit Professional (CNP) credential, married her college sweetheart, and left everything behind. Tucson felt unfamiliar and quiet.

It would take years, but Arika would eventually become a central figure in Tucson’s community. Today, she serves as Executive Vice President and Chief Operating Officer at United Way of Tucson and Southern Arizona. And it was her CNP credential, earned over twenty years ago, that helped get her there.

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Written by: Andrew Davis
June 18, 2025 | 5 min. read

The average person receives dozens, sometimes hundreds, of emails daily. Inboxes are crowded with newsletters, promotions, work correspondence, social updates, and automated messages. Nonprofit emails are just one voice in a noisy digital environment. When supporters feel overwhelmed by volume, they often prioritize messages from family, work, or personal interest leaving nonprofit emails to fall lower on their priority list. This email fatigue can cause supporters to scroll past or delete messages without reading them. The challenge is for nonprofits to cut through the noise and capture attention quickly. Sending more emails is not the solution since too many messages contribute to fatigue and increase unsubscribes. Instead, nonprofits must focus on how to make their emails stand out and provide clear value to the recipient

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