Written by: Miles Bilka CNP
July 23, 2024 | 4 min. read
While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members?
These organizations are likely using digital communications and engagement strategies, such as regular emails, opportunities to earn professional credentials, and more. Engaging your members online means that they can connect with your association at any time, from anywhere, boosting the number of touchpoints you can make with them.
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