The Moral Obligation to Become a Data-Driven Nonprofit


The one thing most nonprofits aren’t doing is something we have a moral obligation to do.

Written by Alexandra Mannerings
November 10, 2021 | 2 min. read

In 2017, the Economist ran an article titled, “The world’s most valuable resource is not oil, but data.” So where are nonprofits when it comes to data? One study claims only 46% have the tools in place to measure the impact of their programs. In another survey, fewer than 25% of nonprofit executives prioritized data.

So the data suggest that nonprofits aren’t stewarding this “most valuable resource” very well. This is not just an operational failure. It is one we have a moral obligation to fix.

Why bring morality into it? Because as stewards of precious resources, we have what I believe is a moral obligation to check our biases, assumptions, and guesses against thoughtful analytics. For example – how do you know that your hiring practices are fair and non-discriminatory unless you compare the data of your community, your applicant pool, and your ultimate employment decisions? Without the real numbers, you are guessing or going on a gut feel that you’re doing the right things. And if we bring bias in the decisions, you can bet we’re bringing bias into our “gut-check” of how we’re doing.

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Peer-to-Peer vs. Crowdfunding: 5 Key Differences

Written by Lomesh Shah
November 2, 2021 | 3 min. read

At first glance, peer-to-peer fundraising and crowdfunding do not seem all that different. In fact, peer-to-peer fundraising is often considered a type of crowdfunding campaign. Both rely heavily on social media and sharing with personal connections for success, although preparing for each can look quite different.

Similar to any type of fundraising event, there are planning best practices that pertain to each and are important to know. According to statistics from Fundly, campaign success increases 20% per every 100 Facebook friends that a fundraiser or supporter has. Sharing is an essential element to these campaigns, but it is not the only important consideration!

Even though they’re similar, there are a few crucial differences in how to choose between them, how to prepare for them, and how to drive them to success. We’ll be looking at these differences through five important questions:

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