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Rebecca Cantrell, ACNP: The Greene County Force behind United Way of the Greater Dayton Area

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Written by: Miles Bilka CNP
September 4, 2024 | 4 min. read

In the heart of Dayton Ohio’s nonprofit sector, you can find Rebecca Cantrell, MA ABS, MPA, ACNP (Advanced Certified Nonprofit Professional). This exclusive interview gives us a peek into her inspiring career journey and the profound impact one individual can have on their community as the Greene County Director for the United Way of the Greater Dayton Area.

Rebecca’s career began with a desire to make a difference in her community. “I wanted to become an attorney,” she recalls, “I thought I could make that change in my community, by learning about law and really advocating for people.” Her initial steps were taken at Wright State University, where she pursued a dual graduate program in applied behavioral science and public administration.

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How to Create a Marketing Plan for Membership Renewal

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Written by: Miles Bilka, CNP
August 28, 2024 | 3 min. read

Research predicts that member-based organizations will experience an uptick in new membership this year, building upon a trend that’s already been in motion for years. It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged.

Behind any great marketing strategy is an effective plan. In this guide, we’ll review key strategies for planning resonant and dynamic membership renewal marketing campaigns.

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Understanding Nonprofit Overhead Costs: Myths vs. Reality

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Written by: Miles Bilka
August 20, 2024 | 3 min. read

When you think of overhead, you may let out a sigh. Nonprofit professionals know the implications of overhead and may be nervous to disclose just how much they spend on these operational expenses.

However, we’re here to explain the importance of nonprofit overhead and debunk prominent overhead myths. This way, you can feel more at ease when discussing overhead and confidently portray why these costs are necessary to donors, board members, and other stakeholders.

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